What is Viva Magenta?
Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.
Leatrice Eiseman (Executive Director, Pantone Color Institute)
In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
Color Inspiration on Demand
PANTONE 18-1750 Viva Magenta mixes with a variety of hues in a series of four palettes, available to designers as inspiration to incorporate into designs via the Pantone Connect digital color platform. Pantone Connect is available as a mobile app and on the web, and as an extension app for Adobe® Creative Cloud® to make capturing, curating, and designing with Pantone Color easy and accessible. A featured Color of the Year page has all relevant color information for using PANTONE 18-1750 Viva Magenta across various physical and digital design media.
Viva Magenta Beauty and Hair
Brave and fearless, PANTONE 18-1750 Viva Magenta makes a bold statement for eyes, nails, lip and hair in a variety of finishes and applications from glittery and glam to dusty matte.
Viva Magenta in Home Décor and Interior Design
PANTONE 18-1750 Viva Magenta injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy. Imbued with vim and vigor, a nuanced crimson red that encourages self-expression, PANTONE 18-1750 Viva Magenta is suited to an array of different materials, textures, and surfaces. Invoking the spirt of nature, a carmine red that does not boldly dominate but instead creates a beguiling presence, whether introduced through a painted wall, art, accent furniture or home décor, or acting as a bold accent in a pattern.
Viva Magenta in Packaging and Multimedia Design
Powerful and empowering, PANTONE 18-1750 Viva Magenta is an attention getting red illustrative of a new signal of strength. Electrifying and boundaryless, an animated red that instantly stand-outs and captivates the eye. Audacious, full of wit and inclusive of all, a hybrid red hue that comfortably straddles the physical and virtual in our multi-dimensional world, PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit making it an ideal shade for a wide array of graphic applications, packaging, and multimedia design.
Source: www.pantone.com
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